Peter’s Teachings in Marketing

Peter Drucker is answering the question: how is marketing evolving : 

"The purpose of a business is to create a customer." 

"Business has only two functions -- marketing and innovation. All the rest are costs." 

"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.“

“The aim of marketing is to make selling unnecessary.” 

"The best way to predict the future is to create it.“

"The entrepreneur always searches for change, responds to it, and exploits it as an opportunity."