Peter Drucker Quotes

Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes.

Management is doing things right; leadership is doing the right things.

The most important thing in communication is hearing what isn't said.

Efficiency is doing things right; effectiveness is doing the right things.

Most of what we call management consists of making it difficult for people to get their work done.

Business, that's easily defined - it's other people's money.

Knowledge has to be improved, challenged, and increased constantly, or it vanishes.

Peter’s Teachings in Marketing

Peter Drucker is answering the question: how is marketing evolving : 

"The purpose of a business is to create a customer." 

"Business has only two functions -- marketing and innovation. All the rest are costs." 

"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.“

“The aim of marketing is to make selling unnecessary.” 

"The best way to predict the future is to create it.“

"The entrepreneur always searches for change, responds to it, and exploits it as an opportunity."